Outperforms Top-Rated, Brand-Name Air Purifiers in Independent Clinical Tests. Nearly 100% effective in clinical tests, and much more effective in toxin removal test than the Ionic Breeze, Oreck and Consumer Reports top-rated Friedrich air purifier. Also killed 100% of aspergillus mold in clinical tests.

 

Six Proven Air-Cleaning Technologies:

	True HEPA Filter for the most effective protection against dust & allergens. Recommended by Department of Homeland Security and U.K. Centers of Disease Control.
	Germicidal UV Lamp to destroy micro-organisms such as germs, viruses, bacteria and fungi (such as mold toxins). Recommended by U.K. Centers of Disease Control.
	Activated Carbon Filter for chemicals, gases odors and cigarette smoke. The most absorbent filter material known to man.
	Ionizer which disperses negative ions to seek out and remove particles & bacteria from the air. Proven by government studies to be effective, and to enhance performance of filters.
	Programmable Sanitizer to neutralize powerful odors. Can be completely turned off when not needed. Includes High, Medium and Low settings for appropriate output according to need.
	Anti-Bacterial Pre-Filter for larger particles, lengthening the life of the other filters.

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Other Important Benefits:

	Quiet Operation ensuring peace and quiet while running, even with its powerful fan.
	Low Energy Usage ensuring low electricity costs, even if running the NaturoPure continuously.
	Low Replacement Costs (just £10 to £20 per year for replacement filters and UV lamps).

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Images from Smoke Removal Test Video:

The NaturoPure clears away the thick smoke in this air tight chamber in a matter of seconds. Proof that it effectively and efficiently removes even fine particles from the air.

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Everything You Need in an Air Purifier:

Proven Results.

Many air purifiers claim to be effective, but few air purifiers on the market can provide proof that they are effective. The NaturoPure air purifier has proven to be nearly 100% effective in clinical test results.

Most Effective Dust & Allergen Filter Available.

True HEPA filters (recommended by the Dept. of Homeland Security) are more effective than any other type of air filter at capturing dust, pollen, ragweed, dust mites, mold spores and other allergens. Furthermore, in a Journal of Hygiene study, negative ions were found to improve efficiency of filter units.

A Way to Kill Micro-Organisms.

Most air purifiers do not have a way to destroy germs, viruses and other micro-organisms. A germicidal UV lamp is the most effective way to meet this requirement. UV light air purification is recommended by the U.K. Centers of Disease Control (CDC). NaturoPure ionizer is also effective against micro-organisms. The U.K. Dept. of Agriculture studies show that negative ion air purification (ionizers) effectively reduces bacteria.

The Ability to Remove Chemicals, Fumes & Gases.

HEPA-only air purifiers cannot remove these prominent household pollutants from the air. An activated carbon filter is necessary for this job. According to Penn State Dept. of Aerobiological researchers, carbon filters serve to remove odors, volatile organic compounds (VOCs) and chemicals that other filters cannot.

A Way to Reduce Cigarette Smoke & other Odors.

Many air purifiers do not have an answer for these either. The NaturoPure has multiple technologies for these pollutants, including the activated carbon filter, ionizer and programmable sanitizer.

Seeks & Destroys Pollutants Across the Room.

An ionizer (i.e. negative ion air purification) is particularly capable of neutralizing airborne pollutants that do not pass through the filter. The NaturoPure circulates trillions of negative ions with a powerful fan to maximize this ability. The U.K. Dept. of Agriculture found negative ion air purification (ionizers) to be 99% effective at removing airborne dust & particles.

Certified to Be Safe.

The NaturoPure air purifier has been awarded ETL certification, proving that it is safe to use in your home or office.

Maintenance-Free.

Like most people, you are probably too busy to remember to clean your air purifier. Fortunately, the NaturoPure does not require maintenance, so you can get on with your life, while still experiencing pure air.

How It Works:

How all of the NaturoPure air purification technologies compliment each other.

Dirty air enters the air inlet.

High-Efficiency Filtration: Particles & pollutants are trapped by the 3-layer filter. The anti-bacterial pre-filter (blue) destroys bacteria and traps the larger particles, lengthening the life of the other filters. The activated carbon filter (dark gray) is the best type of air filter for trapping chemicals, gases, odors and cigarette smoke. The True HEPA filter (white) is the most effective type of air filter at capturing dust/allergens.

Germicidal UV lamp (positioned behind the filters) is the most effective air purification method available for destroying micro-organisms such as germs, viruses, bacteria and fungi (including mold).

The programmable sanitizer can be turned completely off, or activated to help reduce or eliminate odors.

Two powerful & quiet fans create strong air movement (for increased air-cleaning performance), yet do not disturb your home or office with loud noise.

A safe and effective ionizer circulates trillions of negative ions to neutralize floating pollutants throughout the room. Ionizers also enhance filter performance. Plus, the NaturoPure ionizer creates virtually no ozone whatsoever.

The purified air, along with negative ions, are accelerated into the air.

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Technologies in Order of Position in Air Flow Stream:

Anti-Bacterial Pre-Filter

Air first passes through the NaturoPure anti-bacterial pre-filter.

Preserves the life of other filters, so more pores can remain available in the activated carbon and HEPA air filters for the harder-to-remove pollutants.

Destroys bacteria to help prevent them from reproducing and recirculating into the air.

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Activated Carbon Air Filter

The activated carbon is next in line after the pre-filter.

The best type of air filter for trapping chemicals, gases, odors and cigarette smoke. According to Penn State Dept. of Aerobiological researchers, carbon filters serve to remove odors, volatile organic compounds (VOCs) and chemicals that other filters cannot.

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True HEPA Air Filter

After the air has moved past the pre-filter and carbon filter, removing larger particles, many bacteria, chemicals, odors, etc., it comes to the thick layer of HEPA filtration.

Removes 99.97% of particles (at .3 microns in size) that pass through the filter, as verified through strict testing procedures.

Largely considered the most effective type of air filter for solid particles, such as dust and other allergens, such as pollens, pet dander, mold spores, ragweed, dust mites, etc.

HEPA filters are recommended by the U.K. Department of Homeland Security.

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Germicidal Ultraviolet Light

The UV lamp is positioned behind the HEPA air filter. The UV lamp destroys the micro-organisms (such as viruses and some bacteria) that cannot be captured by filters.

Destroys micro-organisms. UV light is scientifically proven to destroy viruses, germs, bacteria, fungi (including mold), etc.

Reduces illness & disease. UV light has been used for years by the medical field to sanitize rooms and equipment, and to prevent the spread of illness and disease.

Recommended by Centers for Disease Control for its ability to destroy biological pollutants.

Sanitizes the HEPA Air Filter. This powerful UV lamp is positioned where it can effectively sanitize the Hepa air filter.

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Sanitizer

The ozone sanitizer is located just above the UV lamp. If turned on, it ozonates the air as it passed through, along with the air in the room. This function can be turned off completely if not desired or needed.

Ozone Free Operation. By default, the ozone sanitizer is disabled. If activated, ozone output can be set to Low, Medium or High.

Powerful odor eliminator, which is a weakness of most other air purification methods.

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Air Ionizer

The ionizer is located just inside the air outlet. It circulates air-cleaning negative ions into the air.

Effectively removes particulate from the air, such as bacteria, smoke, and allergens such as mold and dust mites.

Circulates ions throughout the a room, in areas where the filter has little effect.

Increases the effectiveness of the HEPA by causing smaller particles to conglomerate into larger particles, according to Journal of Hygiene.

Government studies show negative ions to be effective at removing dust and micro-organisms from the air (U.K. Dept. of Agriculture).

Columbia University researchers found negative ions to have relatively no side effects.

Ozone Free. The ionizer does not produce ozone as a byproduct.

Test Results

Reduced Deadly "Sewer Gas" by 93% -

Hydrogen Sulfide (H²S), a strong gas created by stagnant sewage, is one of the very worst, and most difficult-to-remove pollutants and odors known to man. An air purifier\'s ability to remove H²S is a good indication of its ability to remove strong odors and volatile organic chemicals (VOCs), such as chemicals from building materials, carpeting & furniture, and toxic mold. In the same test, the Ionic Breeze Quadra reduced the H²S by just 13%.

99.5% Removal Rate of Particles in Chamber -

In a recent lab test, the NaturoPure removed 99.5% of airborne particulate in a 128 cubic foot chamber (including 99% of the smallest range - 0.3 microns and smaller), designed to replicate the conditions in a typical room. This is more impressive than most removal rate percentages you see, since it measures the particles throughout an entire chamber outside the air purifier, and not just at the point where the air enters the air purifier, which is the common way of testing particle reduction.

The NaturoPure Advantage - For Each Technology

Superior Air Ionizer. The NaturoPure^TM HF 300C uses stainless steel ionizer pins, which are more durable than other ionizers. Besides durability, these ionizing pins produce a high negative ion output. The ionizer pins are located just inside the air outlet just above the fan, for maximum circulation throughout the room.

Superior Air Filter. The Hepa air filter cartridge is preceded by an activated carbon air filter and anti-bacterial pre-filter. This design increases the life of the filter.

Superior UV Lamp. The NaturoPure uses a "CCFL" (Cold Cathode) ultraviolet lamp, which lasts longer than other UV lamps. This powerful UV lamp is placed just behind the Hepa air filter, to destroy the bacteria captured by the Hepa air filter, preventing the reproduction of bacteria and lengthening the life of the filter.

Superior Ozone Option. The most important characteristic of the NaturoPure HF300 ozone option is that it can be turned off, in case ozone is not desired. It can also be adjusted to High, Medium, or Low, to produce the right amount for the situation or environment.

Superior Fan. The 3-speed fan is virtually silent on the low setting, for quiet and non-disturbing air purification. The fan can be turned to a higher setting for increased effectiveness.

Superior Cost Efficiency. The NaturoPure offers cost savings in every aspect.  This air purifier uses only 40 watts of power, saving as much as hundreds of dollars in electricity consumption each year compared to other electronic air filters.
 

Additional Benefits of the NaturoPure Air Purifier

Ozone Can Be Turned Completely Off

Programmable Ozone Output. Ozone is not always desired, or appropriate. Fortunately, the ozone can be completely disabled with the NaturoPure air purifier. It can also be set to Medium or Low for moderate ozone levels, and to High to remove strong odours.
Air Filter Sterilization

Prevents Micro-Organisms from Reproducing. A common drawback with most air filters is that they are the perfect habitat for trapped microbes to reproduce, causing high quantities to
Low Cost of Ownership

Inexpensive Air Filter and UV Lamp Replacement. Much less than replacement costs with other room air filters.
Inexpensive to Operate.

Quiet and Powerful Fan

Low sound, even on the high setting. Effectively circulates ions throughout an entire room (up to 500 sq. ft (46m²) .), while drawing high volumes of particulate through the filter of  NaturoPure^TM HF 300C.

No Maintenance

Just Clean and Easy Air Filter Replacement. No cleaning is required, and replacing the 3-stage air filter and UV lamp is simple. Just pull off the front cover to remove and the filter. The UV lamp is right behind the filter, and is easily removed and replaced as well. No messes and no hassles.

Tested for Product Safety

 The NaturoPure^TM HF 300C air purifier has been awarded ETL certification (an alternative to UL and CSA) for product safety compliance, so you know that it is safe to use in your home or office.

Pollutant Types Removed:
Type	Rating	Type	Rating
Smoke	High	Dust	High
Allergens	High	Mold	High
Microbes	High	Bacteria	High
Odors	High	Chemical	High

 

Pollutants Removed By the NaturoPure Air Purifier

Just a partial list of the many types of pollutants removed by the NaturoPure air purifier.

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Dust/Dust Mites. The NaturoPure Hepa air filter is highly effective at capturing solid particles such as dust and dust mites. According to the Journal of Hygiene, ionizers help to increase the efficiency of filters, by causing airborne particles to conglomerate, making them easier to capture. Plus, negative ions also cause airborne particles to precipitate out of the air you breathe, and have been found to be extremely effective at controlling dust by U.K. Dept. of Agriculture studies. UV light can be deadly for dust mites.

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Bacteria. Many bacteria are effectively captured by the Hepa air filter, as well as the anti-bacterial pre-filter (which also disinfects bacteria). The germicidal UV lamp serves to disinfect the bacteria trapped by the Hepa filter. Plus, according to studies by the U.K. Dept. of Agriculture, ionizers/negative ions are extremely effective at reducing airborne bacteria.

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Pollen and Other Allergens. Hepa air filters are commonly recommended filter for allergens, and are generally considered the most effective filter for allergens. Ionizers/negative ions increase the efficiency of filters by causing airborne particles to conglomerate, making them easier to capture. Plus, negative ions also cause airborne particles to precipitate out of the air you breathe.

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Mold/Fungi. Mold spores are effectively captured by Hepa air filters, especially with the help of ionizers/negative ions. UV light is deadly against the microbiological toxins associated with mold, and ozone sanitization effective against mildew smells. The ozone sanitizer can be completely turned off if not needed or desired.

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Cigarette Smoke. The NaturoPure carbon air filter absorbs smoke particles and the toxic chemicals associated with cigarette smoke. With the help of the programmable ozone sanitizer (which can be turned off completely), it also helps to reduce or eliminate odors from cigarette smoke. The ionizer/negative ions also remove smoke particles from air.

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Chemicals and VOCs (Volatile Organic Compounds). The carbon air filter is very effective at absorbing chemicals and gases. The ionizer also help to neutralize chemical fumes.

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Germs/Viruses. The UV light is deadly against micro-organisms such as germs/viruses, and highly effective at destroying them as they pass by the UV lamp. Negative ions have also been known to help to neutralize viruses.

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Odors. Both the ozone sanitizer and activated carbon air filter are effective at eliminating or reducing strong odors. The ozone sanitizer output can be adjusted, or turn off completely if not needed or wanted.

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Carbon Monoxide. A statistically significant decrease of CO values was found with an ionizer activated. This was discovered by researchers at Brompton Hospital in London, and published in European Respiratory Journal.

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Images from Smoke Removal Test Video:

The NaturoPure clears away the thick smoke in this air tight chamber in a matter of seconds. Proof that it effectively and efficiently removes even fine particles from the air.

How to use

• Ion/Power Button
  This button turns the NaturoPure^TM HF 300C HEPA & ionic air purifier "ON". The air ionizer (i.e. negative ion generator) is automatically engaged when the unit is in operation.
• Sanitizer/Ozone Button
  This button allows you to select the Off, Low, Medium, or High setting. Just hit the button until the LED light next to the desired setting is lit. When there are no LED lights lit next to the Sanitizer button, then the NaturoPure^TM HF 300C is "Off". When the off setting is chosen, the ozone vacuum tube produces no ozone, releasing virtually no ozone into the air at all. On low, the NaturoPure^TM HF 300C runs in intervals of 23 seconds "On", and 5 minutes and 37 seconds "Off". On medium, it runs in intervals of 2 minutes "On", and 4 minutes "Off". On the high setting, it runs continuously.
• Fan Speed/Air Flow
  There are three fan speed options: low, medium, and high.
• Timer
  The timer can be set to 1, 2, or 4 hours. If none of these timer settings are selected, the NaturoPure^TM HF 300C ionic air purifier will run continuously, which is generally best. If you are running the ozone on a high setting in a small area while you are not home, then you may want to use the timer to prevent the ozone level from reaching excessively high levels.
• Placement
  Since the NaturoPure^TM HF 300C HEPA & ionic air purifier uses a fan, and blows air strongly out the top of the unit, it is not necessary to place the unit at a high elevation. It can be placed on the floor, although the ideal elevation is 2-4 feet high. The room air filter will effectively draw air through the unit, even if placed on the floor.

Replacing the Filter

	Replacing the Filter Cartridge The only maintenance required for the NaturoPureTM HF 300C ionic air filter is to change the HEPA/activated carbon air filter cartridge once every one to two years. Read below to learn how quick and easy it is to replace the filter of the NaturoPureTM HF 300C:
	Step # 1 Turn the unit "off" and open the front cover. If the white (Hepa) side of the filter cartridge is dark grey in color, proceed to the next step. If the blue side of the filter (pre-filter) is dirty, it can be carefully cleaned with hand-held vacuum or other method of removing dirt from its fibres, in order to prolong the life of the filter cartridge.
	Step # 2 Remove the wrapping from the new room air filter cartridge, then remove the old filter and throw it away. Next, place the new filter in its proper position. Put the front cover back on and begin operating again.

U.K. Government Recommendations

The U.K. Government recommends technologies used in the NaturoPure air purifier.

U.K. Centers of Disease Control (CDC) recommends air purifier with both HEPA Filter and UV Light. The CDC also recommends UV lights in homeless shelters to prevent the spread of disease, particularly TB (tuberculosis).

Dept. of Homeland Security recommends HEPA air filters, along with a pre-filter to preserve the life of the HEPA filter.

The U.K. Dept. of Agriculture found negative ions (ionizers) to be highly effective against dust and bacteria in recent studies.

NaturoPure Air Purifier Specifications:

Air Purification Technologies

• Air Ionizer/Negative Ions for allergens, bacteria, viruses, chemicals and more.
• HEPA Air Filter for particles including dust and mold spores.
• Germicidal UV Light for microbes such as viruses, germs, bacteria, and fungi.
• Activated Carbon Filter for chemicals, gases, cigarette smoke, and odors.
• Optional/Programmable Ozone for strong odors and filter sanitization. Can be turned completely off.

Air Ionizer Specifications 

• Ionization Method: Needlepoint (ion-producing electrode pin)
• Needlepoint Composition: Stainless steel
• Negative Ion Output: 12,000,000/cm3 (trillions per second)
• Negative Ion Distribution: Air flow from fan

Room Air Filter Specifications

• Combination Filter Cartridge: Consists of HEPA, activated carbon and anti-bacterial air filters
• HEPA Air Filter: Captures 99.97% of particles at 0.3 microns
• Activated Carbon Air Filter: High absorbency
• Replacement Frequency: 1-2 years
• Replacement Filter Cost: £17.99
• Air Filter Cartridge Size: 11.25" x 5.25" x 4"

Germicidal Ultraviolet Lamp Specifications

• UV Wavelength: UV-C, the short, germicidal range of the UV wavelength that is effective at destroying the DNA cell of microorganisms.
• Nanometer Frequency: 254 nm, the ideal frequency for destroying DNA cells of microorganisms. 
• UV Lamp Life: 10,000 hours (over a year)

Programmable Sanitizer Specifications

• Ozone Output Settings: Off, Low, Medium, High
• "Off" Setting: Ozone Completely Disabled. On this setting, the NaturoPure produces virtually no ozone at all.
• "Low" Setting: Intervals of 30 sec. "ON" and 3 min. "OFF"
• "Medium" Setting: Intervals of 3 min. "ON" and 3 min. "OFF"
• "High" Setting: Continuously "ON", Maximum Ozone Concentration of 1.6 parts per billion per UL 867 Testing Protocol (UL Standard = 50 ppb)

Fan Specifications

• Speed Settings: High, Medium, and Low
• Fan Speed: 71 cfm (cubic feet per minute) with filter installed (fan speed is higher without filter installed)

Electrical / Power Consumption

• Power Consumption: 40 Watts
• Electrical: 220-240V AC/ 50~60Hz

Size

• Dimensions: 15" (W) x 13" (H) x 7.75" (D)
• Weight: 10 lbs.
• Cord Length: 72"

Coverage Area

• Square Footage Covered: 500 sq. ft. (46m²)
• Heavy Pollution: Derate to 250 sq. (23m²) ft. in heavily polluted environments

Controls

• Timer Option: 1, 2, and 4 Hours (If not set, will run continuously)
• Sanitizer: Off, Low, Medium, and High Settings (NaturoPure produces virtually no ozone at all on "Off" setting.)
• Power: On/Off
• Fan Speed: Low, Medium, High

Control Panel Buttons: Power/Ion button turns the air purifier on and off. The Sanitizer button turns the ozone on, and allows you to set the output amount, or turn it completely off. The Flow button allows you to adjust the fan speed. The Timer button allows you to set the timer for 1, 2, or 4 hours of desired.

Enclosure / Housing

• Enclosure Composition: Environmentally-Safe Corrosion-Resistant ABS Plastic

Guarantees

• Warranty: 3-year warranty
• Return Policy: 30-day money-back guarantee (no restocking fees)
• Replacement Policy: 90-day replacement policy due to factory defect

WARRANTY INFORMATION

All Heaven Fresh products are subjected to strict testing procedures before leaving the factory. If within three years from the date of purchase the product does not perform according to the specifications, because of factory defects, the purchaser is entitled to free repairs or replacement of parts upon presentation of this warranty (provided that the malfunction or damage to the device and/or parts occurred under normal operating conditions).

• What is covered: All parts defective in material and workmanship.
• For how long: Three years from purchase date.
• What we will do: Repair or replace any defective parts.
• Exclusions: Regular replacement parts such as Dust collection plate or the power adapter.

30-Day Money Back Guarantee.

90-Day Replacement Policy
If, due to manufacturer defect, any part requires repair during the first 90 days after receiving your ionizer, Heaven Fresh will replace it with a new machine.

What You Must Do
1. Contact Heaven Fresh customer support at:

0800-952-9962 www.heavenfresh.co.uk

for Return Authorization Number.
2. Pack the product in its original carton, and in the same manner in which you received it, or as identical as possible.
3. Include proof of purchase inside box along with the Return Authorization Number.
4. Label and ship the unit, freight pre-paid, to the address below.

Mailing Address:

Heaven Fresh UK Ltd Unit 33 Poplar Industrial Estate Poplar Drive Witton, Birmingham B6 7AD

Other Conditions
The provisions of this warranty are in lieu of any other written warranty whether express or implied, written or oral, including any warranty of merchantability or fitness for a particular purpose. The manufacturer‘s maximum liability shall not exceed the actual purchase price paid by you for the product. In no event shall the manufacturer be liable for special, incidental, consequential, or indirect damages. This warranty does not cover a defect that has resulted from improper or unreasonable use or maintenance, faulty assembly, accident, natural catastrophes, improper packing, or unauthorized tampering, alteration, or modification as determined solely by us. This warranty is void if the label bearing the serial number has been removed or defaced.

(Please click here for further details)

Read What Others Are Saying

Arvind Sharma Date Added: Thursday 09 October, 2008 I cannot express how grateful I am to Heavenfresh and this wonderful machine! Initially I ran it on full blast for three weeks during the day whilst we were all out of the flat. My 3 year old son and I were then able to sleep in the bedroom for the first time in in 10 months. For the first few weeks I ran the unit at night with the sanitizer switched off, but now it is completely switched off at night and I can run it at full blast in the day when we are at home without too much ozone being produced. I no longer wheeze at night and far more importantly my little boy is rid of his constant coughs and associated vomitting - he had been referred to hospital for this, but his chest x-rays were clear. Thank you HeavenFresh for your fantastic advice and brilliant customer service. My son has been saved from being on an inhaler and although I have no idea what's polluting the bedroom (I am renting) I am SO glad to not be sleeping in the lounge! Rating: [5 of 5 Stars!]

Taschereau Jean Date Added: Saturday 24 May, 2008 I purchased a Multi-Tech 3000C air purifier recently for use in my printing business. This unit was placed near our metal plate burner and plate finishing system which uses chimical baths ( very bad odors emit from these ). I was not sure that this unit would work considering the size. To my great surprise, this small unit does a fabulous job even in our large room which is close to 1000 SQF. I was so impressed that I ordered a second unit for home. This is a great air purifier ! T Jean B&E printing Rating: [5 of 5 Stars!]